Color that's chosen for you, not by you
ShadeWise matches hair color products to your specific shade, condition, and goals — so every result is one you expected.
Choosing hair color shouldn't feel like guesswork
Most shoppers face the same three problems every time they buy color.
Shade names mislead
"Medium ash blonde" looks different on every head. Without knowing your starting shade, a name on a box tells you almost nothing about the result you’ll get.
Kits arrive incomplete
You get the color, but the developer volume is wrong, there are no gloves, and the aftercare advice is a paragraph on the side of the box.
Sensitivities go unmentioned
Scalp sensitivities, allergies, and previous chemical treatments change which products are safe. Most retailers never ask.
Three steps to the right color
No browsing aisles, no guessing. Just clear, guided recommendations.
Tell us about your hair
Your current shade, desired result, hair condition, and any sensitivities. Takes about two minutes.
Get matched products
We recommend color, developer strength, and tools that suit your specific starting point and target result.
Receive a complete kit
Everything you need arrives together: color, developer, gloves, brush, safety guidance, and aftercare.
Everything you need, nothing you don't
Every ShadeWise kit is assembled for your specific color job. No hunting for the right developer, no realizing you forgot gloves halfway through.
- Color and developer matched to your starting shade
- Patch-test instructions and safety guidance included
- Gloves, brush, and mixing tools — ready to go
Built for every level of color experience
At-home colorists
Guided recommendations take the guesswork out of shade selection. You’ll know what to expect before you open the box.
Independent stylists
Trade pricing, client-specific reorder links, and professional-grade products without the overhead of a distributor account.
Salons
Team accounts with shared client color histories. Order for your chair, track what works, and reorder when maintenance is due.
Color with confidence
We take the safety side seriously so you can focus on the fun part.
Patch-test reminders
Every kit includes clear patch-test instructions. We’ll remind you 48 hours before your planned color day, because the test matters.
Sensitivity-aware recommendations
Tell us about allergies, scalp conditions, or previous reactions. We’ll steer you toward compatible formulas and flag anything to watch for.
Realistic expectations
We show you the likely result based on your starting shade, not a model’s hair. If a target shade won’t work in one step, we’ll explain why.
Common questions
What if I pick the wrong shade?+
That’s what the guided match is for. You tell us your current shade and target result, and we recommend products that suit the gap. If you’re still unsure, we’ll explain what to expect before you buy.
Do I need to buy developer separately?+
Not with a ShadeWise kit. We include the right developer volume for your chosen color and starting shade. If you order color on its own, we’ll tell you exactly which developer to add.
Is it safe for sensitive scalps?+
We ask about sensitivities during the guided match and recommend formulas accordingly. Every kit includes patch-test instructions, and we flag ingredients you’ve told us to avoid.
How do complete kits work?+
Each kit is assembled for a specific color job. It includes the color product, the correct developer, gloves, an application brush, mixing tools, safety instructions, and aftercare. Nothing extra to hunt down.
Can stylists get trade pricing?+
Yes. Colorist Pro accounts unlock trade pricing and client-specific reorder links. Salon accounts add team seats and shared client color histories. Both are designed for the way professionals actually work.
Not sure where to start?
That's exactly what we're here for. Answer a few questions about your hair, and we'll recommend products that match your shade, condition, and goals.